In the increasingly competitive world of higher education, the need to present a cohesive brand experience across all channels and touch points is more important than ever to an institution’s ability to differentiate and achieve its objectives, including student and faculty recruitment and attracting funding. Participants in this five-part series will gain a thorough understanding of the elements and workings of the MSU brand platform, as well as specific insights for aligning college and unit communications for maximum impact.
Intended audience: Certificate series for university communicators, others holding primary communications responsibilities in their unit, and those interested in learning more about the essential elements of the MSU brand.
There is no charge for the program and all sessions are facilitated by MSU Communication and Brand Strategy staff.
Note: Individuals wishing to attain MSU brand certification must attend all five sessions. Other participants are welcome to sign up for individual sessions of interest, though registration priority will be given to those seeking certification. All registration occurs through EBS.
Fall 2016 Sessions:
Brand Communications at MSU
Wednesday, October 5,2016 8:30 a.m. - 12 p.m.
Topics include: What is a brand? “Stronger Together” and the MSU brand platform.
Presenter: Communications and Brand Strategy Staff
MSU Brand Elements
Wednesday, October 12, 2016 8:30 a.m. - 12 p.m.
Topics include: Logos and marks, visual identity at MSU (typography, color, etc.), and licensing and the brand.
Wednesday, October 19, 2016 8:30 a.m. - 12 p.m.
Topics include: Identifying key messages, tone, the art of the headline, and aligning with the brand.
Wednesday, November 2, 2016 8:30 a.m. - 12 p.m.
Topics include: Web standards, video and photo basics and social media (channels, guidelines, and tips).
Living the Brand
Wednesday, November 9, 2016 8:30 a.m. - 12 p.m.
Topics include: Your Spartan Experience and working with CABS.